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Discovery Process:
from Idea to the App Pitch

We all have ideas, but translating those ideas into something tangible – a mobile app, a software platform or a software service – is a chasm.

Are you an entrepreneur? Are you building a digital product? Would you like how to explain venture capitalists your idea?

Learn how to jump the chasm


You will learn to think as a software architect, applying the best methods from the most well-known researchers of the innovation and startups field.

1. Observe Customers

Discover your customers and their characteristics and verify in the market

4. Test

Reduce the risk and uncertainty of your ideas testing step by step and measuring your progress.

2. Find Valuable Ideas

Describes the benefits customers can expect from your products and services.

3. Prototype

Build quick, inexpensive, and rough models to learn about the desirability, feasibility, and viability of alternative value propositions and business models.

1. Observe Customers

Discover your customers and their characteristics and verify in the market

2. Find Valuable Ideas

Describes the benefits customers can expect from your products and services.

3. Prototype

Build quick, inexpensive, and rough models to learn about the desirability, feasibility, and viability of alternative value propositions and business models.

4. Test

Reduce the risk and uncertainty of your ideas testing step by step and measuring your progress.


Check it out


The challenge that you will have to overcome

Hi! My name is Antonio de Amescua and I look forward to helping you unlock the full potential of the course.